Sun Cottage Wholefoods is pleased to announce its new snacks packaging with a new branding strategy. “Heliogoodness” is conceptualised to give a message of fairness towards the growers in third world countries and sustainable farming practices.

 

The term Heliogoodness is derived from Helios, the sun god in Greek mythology who rode a horse drawn chariot bringing light to the universe. This sunshine provides the Heliogoodness in the crops we use in our products. The launch of new packaging along with some new products will give consumers a great choice in the healthy and natural snacks category.

 

A promotional campaign is planned to launch the new packaging through press releases, advertisements and participation in trade shows.